Rocket Host Analytics & Reporting Services

Unlock the Power of Data-Driven Decisions

At Rocket Host, we believe that your digital success should never be a guessing game. That’s why we offer comprehensive Analytics and Reporting Services tailored to help you understand your audience, monitor your digital performance, and make smart, data-driven decisions that drive growth—locally in Kenya and globally across markets.

Why Analytics and Reporting Matter

Digital marketing isn’t just about being online—it’s about performing online. With the ever-changing landscape of search algorithms, consumer behavior, and competitive activity, having access to accurate and timely data is crucial.

Whether you’re running a local business in Nairobi or managing a global eCommerce store, our analytics and reporting services help you:

  • Track user behavior and journey
  • Measure campaign effectiveness
  • Identify traffic sources
  • Uncover SEO and content performance
  • Optimize conversion rates
  • Improve ROI on every digital channel

What We Offer in Our Analytics & Reporting Package

1. Google Analytics Setup & Management

We configure and manage Google Analytics (GA4) accounts for our clients to give a 360° view of website performance.

Included:

  • Proper GA4 property setup
  • Custom goals & events tracking
  • Ecommerce tracking integration
  • Traffic and engagement analysis

2. Search Console Integration & Insights

Google Search Console (GSC) gives powerful insights into how your site appears in search.

Included:

  • Performance tracking (clicks, impressions, CTR)
  • Index coverage issues
  • Keyword ranking insights
  • Technical SEO alerts

3. Custom Dashboard Creation (Google Looker Studio)

We create beautiful, live, and shareable dashboards that give you a snapshot of everything that matters.

Dashboard features:

  • Traffic sources & top pages
  • Bounce rate, session duration
  • Device & location segmentation
  • Conversions & revenue tracking

4. SEO Reports

Our monthly SEO reports break down:

  • Keyword rankings (local & global)
  • Backlink profile & toxic link analysis
  • On-page vs off-page performance
  • Competitor analysis & tracking

5. Social Media Analytics

Track performance across Facebook, Instagram, LinkedIn, Twitter, and TikTok.

We provide:

  • Engagement rate tracking
  • Post reach and impressions
  • Follower growth
  • Campaign performance analysis

6. PPC & Ad Campaign Reporting

For businesses running Google Ads, Facebook Ads, or TikTok Ads, our reports dive deep into:

  • Cost-per-click (CPC)
  • Conversion rates
  • Ad spend vs revenue
  • Best-performing creatives and audiences

7. Heatmaps and User Behavior Tracking

Using tools like Hotjar or Microsoft Clarity, we show how users interact with your site:

  • Scroll depth analysis
  • Click maps
  • Session recordings
  • Conversion funnel leaks

Our Process: From Data to Decisions

We don’t just hand you a bunch of numbers. We help you interpret them and turn them into action. Here’s our analytics process:

Step 1: Discovery & Goal Setting

We begin by understanding your business goals—are you trying to increase traffic, get more leads, or boost online sales?

Step 2: Tool Integration

We integrate essential analytics tools such as GA4, Search Console, Facebook Pixel, Google Tag Manager, and others into your website or store.

Step 3: Custom Report Setup

We create dashboards and reports that highlight what matters most to your business.

Step 4: Monthly Reporting & Insights

Every month, you’ll receive a detailed report with a summary of findings, wins, challenges, and clear recommendations.

Step 5: Strategy Refinement

Based on the data, we adjust strategies to optimize performance—whether that’s SEO, content, social, or paid ads.

Benefits of Our Analytics & Reporting Services

  • Clear Performance Tracking: Know exactly what’s working and what’s not.
  • Informed Decision Making: Use real data to guide your next steps.
  • Increased ROI: Spend your budget more wisely by focusing on high-performing channels.
  • Data Transparency: Full access to reports and analytics dashboards.
  • Expert Support: Ongoing support and consultations from our marketing and data experts.

Who Needs Analytics and Reporting?

Our analytics service is perfect for:

  • Small businesses wanting to grow online
  • eCommerce stores tracking sales and customer journeys
  • Bloggers & content creators optimizing for engagement
  • Startups wanting actionable data from day one
  • Marketing teams needing expert help with reporting

Whether you’re running an international store or targeting your neighborhood in Kenya, we’ve got the tools to help you grow smarter.

Sample Monthly Report Structure

Here’s what a typical monthly analytics report includes:

Executive Summary

  • Highlights
  • Challenges
  • Next Steps

Traffic Overview

  • Total visits
  • Top traffic sources
  • New vs returning users

SEO Performance

  • Organic traffic changes
  • Keyword rankings
  • Top-performing pages

Social Media Metrics

  • Reach
  • Engagement
  • Best-performing posts

Paid Ads (if applicable)

  • Impressions
  • Clicks
  • Cost per acquisition (CPA)

Conversion Tracking

  • Goal completions
  • Funnel drop-off points
  • Heatmap summary

Recommendations

  • What to improve
  • What to stop doing
  • What to double down on

Why Choose Rocket Host?

At Rocket Host, we’re more than just a web and marketing agency—we’re your strategic partner. Our team combines technical expertise with marketing strategy, making sure your reports are not just data dumps, but roadmaps to real results.

  • Kenya-based, globally focused
  • Expert data analysts & marketers
  • Custom dashboards and reports
  • Transparent communication
  • Actionable insights

Ready to Turn Your Data into Growth?

No more guessing. Let your data guide you.

📞 Contact us today for a free consultation and discover how Rocket Host Analytics & Reporting can help your business thrive.

👉 Get Started with Analytics

Rocket Host – Fueling Growth with Data, One Insight at a Time.

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